ShopperComparisons
Shopper vs Wix (2026): which is better for an online shop?
Wix builds beautiful websites. Shopper builds online stores. If your goal is to sell, here's how Shopper vs Wix compares on cost, payments and setup.
By Shopper team · · 4 min read
If you're comparing Shopper vs Wix, the key question is simple: are you building a website, or are you building a shop? Wix is a brilliant general website builder. Shopper is built only for selling. Here's how they compare.
Facts about Wix reflect what it published as of November 2026. Check wix.com for current plans and prices.
The short answer
- Choose Shopper if your main goal is to sell products and take orders, with low costs and setup in minutes.
- Choose Wix if you need a highly custom-designed website where selling is only one part.
Can you sell for free?
- Shopper: yes. The free plan lets you sell up to 10 products and take orders by WhatsApp, bank transfer and cash on delivery.
- Wix: its free plan can't sell products. You need a paid plan that includes e-commerce, priced in US dollars and billed monthly or yearly.
Pricing
Shopper:
- Free plan for up to 10 products
- UK, US and Canada: from £49.90 / $49.90 / CA$49.90 a year
- Nigeria: from ₦7,000 a month; Benin from 3,500 CFA a month
- 0% commission on your sales. See pricing
Wix: e-commerce plans are monthly subscriptions in dollars, typically around $29 a month or more billed yearly as of 2026.
Built for selling
Shopper gives you everything a shop needs from day one:
- A product catalogue with sizes, colours and stock
- A checkout with delivery zones and fees
- Card payments through Stripe, Paystack or PayDunya, straight into your account
- Discount codes, pre-orders and abandoned-cart follow-ups
- A till for in-person sales, inventory and monthly profit and loss
Wix can do much of this on its e-commerce plans, but you'll spend more time designing and configuring the shop yourself.
Frequently asked questions
Can you sell on Wix's free plan?+
No. As of 2026, Wix's free plan can't sell products; you need one of its paid plans that include e-commerce. Shopper's free plan lets you sell up to 10 products.
Is Shopper easier than Wix?+
For selling products, yes. Shopper is built only for online stores, so your catalogue, checkout, delivery fees and payments are ready from day one, with no design work needed.
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