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Best e-commerce platforms for small businesses in Nigeria (2026): Shopper vs Bumpa vs Shopify vs Wix and more
Seven ways to sell online in Nigeria, compared honestly: what each costs, how you get paid, and which kind of business each one suits best.
By Shopper team · · 5 min read
Choosing between the best e-commerce platforms in Nigeria is one of the most important decisions you'll make for your business. The right one gets you orders and payments with little effort; the wrong one costs you money every month and hours of your time.
We compared seven popular ways to sell online in Nigeria: Shopper, Bumpa, Shopify, Wix, Selar, Paystack Storefront and WooCommerce. We're the team behind Shopper, so we've tried to be fair: every platform here is good at something, and the right choice depends on how you sell.
Prices and features change often. This comparison reflects what each platform published as of November 2026, so always check their websites before you decide.
What to look for in an e-commerce platform in Nigeria
Before comparing, decide what matters most to you:
- Cost in naira. Plans priced in dollars get more expensive every time the exchange rate moves.
- Commission on sales. Some platforms take a cut of every sale on top of payment fees.
- Payments your customers trust. Card, bank transfer and USSD through Paystack or similar, straight into your account.
- WhatsApp ordering. Many Nigerian customers still prefer to order in a chat.
- Delivery fees. Your checkout should add the right delivery fee for each area.
- Selling in person. If you sell at a shop, market or event, your stock and sales should all be in one place.
- How long setup takes. Can you do it yourself, from your phone, today?
Quick summary
- Shopper: best for small businesses that want a free-to-start store with WhatsApp orders, card payments, in-person sales, inventory and bookkeeping, priced in naira.
- Bumpa: a business-management app with an online store, popular with social sellers.
- Shopify: best for larger brands selling internationally with a budget for apps and a developer.
- Wix: best for businesses that need a fully custom-designed website with selling as one part.
- Selar: best for creators selling digital products like e-books and courses.
- Paystack Storefront: a free, simple product page for businesses already using Paystack.
Frequently asked questions
What is the best e-commerce platform in Nigeria?+
It depends on how you sell. For a free-to-start online store with WhatsApp orders, naira pricing, card payments, in-person sales and bookkeeping in one place, Shopper is built for Nigerian businesses. Shopify suits large international brands, Selar suits digital products, and WooCommerce suits businesses with a developer.
Which e-commerce platform is free in Nigeria?+
Shopper has a free-forever plan for up to 10 products, and Paystack Storefront is free apart from payment fees. Other platforms mostly offer free trials before a paid plan. Check each platform's site for its current terms.
Can I sell online in Nigeria without a website developer?+
Yes. Platforms like Shopper let you build a store from your phone in about 10 minutes, with no developer or plugins.
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