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Product launches

Sell out your next product before it arrives.

A coming-soon page with a countdown, a waitlist, polls about what to make, and pre-orders. Know what your customers want, and get paid, before you stock up.

Coming soon

Shea Glow Body Butter

Whipped shea, made in small batches.

Be the first to know

Your email address
Join the waitlist

248 people are waiting

Which scent should we make first?

Original52%
Lavender31%
Citrus17%
Pre-order now · ships 12 Dec

What your customers see on their phone.

How it works

1. Create a launch page

Name your product, add a teaser photo and a launch date. Shopper builds a coming-soon page with a live countdown on your store.

2. Share it everywhere

Post the link on WhatsApp, Instagram and TikTok. People join your waitlist with their email (and phone, if you want it) and vote in your polls.

3. Launch to a ready audience

When it's ready, email your whole waitlist in one tap with a button straight to the product: no copying lists into another app.

Everything you need for launch day

Waitlist

Collect emails (and WhatsApp numbers) from people who want it. Show how many are waiting to build buzz, and export the list any time.

Polls

Which colour first? What size? What price feels right? Ask up to 5 questions and see the results live, before you spend money on stock.

Pre-orders

Take orders and payment before the stock lands. Each order shows its expected ship date, and you can cap how many you take.

Know what to make

Waitlist size and poll results tell you how many to produce and which version people actually want.

Made for WhatsApp sellers

One tap to share your launch on WhatsApp. Pre-orders also work with WhatsApp checkout, bank transfer and cash on delivery.

Part of your store

Your launch page carries your store's look and lives at your store address. A banner on your home page sends visitors to it.

Made for launches like yours

A new fashion collection

Tease the drop, let followers vote on colours, and take pre-orders so you only produce what's sold.

A new skincare or beauty line

Build a waitlist of people who want it, and find the right price before your first batch.

Restocking a sold-out favourite

Let customers pre-order the next batch instead of messaging you every day to ask when it's back.

Food, cakes and seasonal boxes

Take pre-orders for Christmas hampers, Sallah boxes or a new menu, with the delivery date on every order.

Launch questions

What is a product launch page?+

It's a coming-soon page on your Shopper store for something you haven't released yet. It shows your product, a countdown to the launch date, a form to join the waitlist, and any polls you want to run. You share its link like any other page of your store.

How do pre-orders work?+

Switch on pre-orders for a product and set when it's expected to ship. Customers can buy it even with no stock, the button says “Pre-order”, and every order is marked as a pre-order with the ship date on the receipt, emails and your dashboard. You can limit how many pre-orders you take, and switch them off when the stock arrives.

Do customers pay when they pre-order?+

They pay the same way as any other order on your store: by card if you've connected Paystack or Stripe, or by bank transfer, cash on delivery or WhatsApp if you offer those.

How do I tell my waitlist the product is out?+

Open the launch in your dashboard and press “Email waitlist”. Write a short message and Shopper emails everyone on the list with a button to your product. If more people join afterwards, you can email just them.

Can people vote more than once in a poll?+

Each visitor gets one vote per poll and can change it. Polls are a quick read of what your audience wants, not a formal vote.

Is it included in the free plan?+

Yes. Pre-orders work on every plan, and the Free plan includes one launch page at a time. Paid plans have unlimited launch pages.

Got something new coming?

Create your store and your launch page today. Free to start.

Create your free store