Shopper
The free way for any business to sell online, anywhere.
Shopper is an e-commerce website you can start for free — a real alternative to every other online store builder — with a storefront, card payments through Stripe or Paystack, and a website Google can actually find, so your business shows up everywhere your customers already are.
One store. Paid by Stripe or Paystack. Anywhere.
Pick your country and Shopper sets up your currency, payments, tax and addresses for you: Stripe in the UK, US and Canada, Paystack in Nigeria, Ghana and Kenya, and PayDunya mobile money in Benin. Plans from ₦7,000 a month, or £49.90 a year in the UK.
Running a business on WhatsApp alone is exhausting.
Every new customer means another DM to answer, another price list to retype, another screenshot to send. Ads you paid for get rejected because there's nowhere for people to land. And when someone searches your business name on Google, nothing comes up — because there's nothing to find.
None of that is a sign you're doing something wrong. It's a sign you're missing one thing every business — anywhere in the world — is expected to have: a website.
Every ad platform assumes you already have one.
You can't out-advertise a missing website. Here's what actually stops your ad spend from working without one.
Google Ads
Won't approve a campaign without a real landing page URL to send clicks to.
Meta Ads (Facebook & Instagram)
Rewards ads that link to an actual website with lower costs and a Quality Ranking boost.
TikTok Ads
Needs a destination link — a bio link or DM alone isn't enough to run paid traffic.
WhatsApp Business
Works best paired with a catalog people can browse before they ever message you.
Visibility isn't optional anymore.
How people discover businesses has split three ways — and all three need the same thing underneath: a real, indexable website. Every Shopper store ships with one automatically.
SEO
Search Engine Optimization — showing up when someone Googles what you sell. Impossible without pages Google can crawl.
GEO
Generative Engine Optimization — being the answer ChatGPT, Gemini, or Perplexity gives when someone asks for a business like yours.
AEO
Answer Engine Optimization — landing in the direct-answer box on Google, not buried in a list of links.
Your shop, your stall and your store, in one place.
Ring up sales at your shop, a market or an event from your phone. Online orders and in-person sales share one stock count, and Shopper works out your profit every month. Free on every plan.
A till in your pocket
Cash, transfer, card (POS) or mobile money, and the receipt goes to your customer on WhatsApp.
Stock that's always right
Low-stock alerts, restocks and stock counts, with a history of every change.
Know your profit
Sales added for you, expenses in a tap, profit every month, and a download for your accountant.
No stock? Sell anyway.
Pick products from approved Nigerian suppliers, set your price, and share your store. When a customer pays, the supplier delivers and your profit lands in your bank — automatically. Included in the Business plan.
One-tap products
Photos, descriptions and stock are copied into your store for you.
Delivered in days
Suppliers ship from within Nigeria — no 4-week waits, no customs.
Paid automatically
Paystack splits every payment: supplier gets their price, you get the rest.
Start free. Pay only when your business is ready to grow.
Other e-commerce website builders charge monthly fees from day one, and still need a developer every time something changes. With Shopper you open your store, list up to 10 products and take WhatsApp, bank transfer and cash-on-delivery orders for free — no card required. When you want card payments, your own domain or a team, plans start at ₦7,000 a month, or £49.90 / $49.90 a year in the UK and US.
Already selling on WordPress, Wix, Bumpa, Shopify, or any other e-commerce website builder? Shopper is a simpler alternative to all of them — moving over costs nothing, and you only pay for a plan when you need the extras. No plugins, no developer.
- No setup fees
- Free plan, no card required
- No developer needed
More than a website.
Your own storefront
A real online store with your name, your products, your brand — live in minutes.
Sell on WhatsApp or online
Customers order however they prefer — straight to WhatsApp, or pay online with card and bank transfer.
Dropship without stock
Add products from trusted Nigerian suppliers in one tap. They deliver; your profit is paid to you automatically.
Discounts & promo codes
Run sales and coupon codes whenever you want, no developer required.
Launch new products
Coming-soon pages with a waitlist, polls about what to make, and pre-orders before the stock lands.
Sell in person
A till on your phone for your shop, market stall or event. Every sale is recorded and comes off your stock.
Stock & bookkeeping
One stock count for online and in person, your expenses, and your real profit every month.
Abandoned cart recovery
Shopper flags carts customers left unpaid so you can follow up on WhatsApp before you lose the sale.
One dashboard for all your ads
Connect Google, Meta, and TikTok Ads and see how every platform is actually performing, in one place.
Built-in SEO, automatically
Every store ships with a sitemap and structured data out of the box — no plugins, no setup.
Secure & reliable
Your store, your data, hosted properly — not a WhatsApp status that disappears in 24 hours.
Bring your own domain
Point yourname.com at your Shopper store whenever you're ready.
Start selling online today — for free.
It takes less time to set up your Shopper store than it does to answer your next WhatsApp message.
Create your free store